Social Focal Podcast
The Social Focal Podcast is a student-led semester project developed within a Media Project Management course. I led brand development and communications strategy, shaping the podcast’s identity from the ground up. This included defining its voice, visual direction, and audience positioning to create a cohesive, intentional presence across platforms, including the DAM structure. The podcast explores conversations around content, branding, and digital culture for emerging creatives.
Analytics
- Event-day stories generated 2,957 views
- 18,109 total views across all platforms
- 521 total engagements (2.88% engagement rate)
- Instagram drove 60%+ of total reach (10.8K views)
- 75% non-followers strong audience discovery
Top Performing Content
- Guest Announcement: 2,217 views
- Podcast Overview: 1,997 views
- POV Reel: 914 views
- Headshot Reel: 807 views
Content
Content & Brand Strategy
A curated series of content designed to build awareness, establish brand voice, and deliver value to a professional audience. Each piece was created to align with the Social Focal Podcast’s identity while balancing personality, strategy, and education.
Content includes a headshot reel introducing the brand’s visual tone, a POV-style promotional video (“we’ve been trying to tell you to come to the Social Focal Podcast”) to drive engagement, and a leadership team feature highlighting the faces behind the platform. Guest spotlight posts (Guest 1 & Guest 2) were developed to promote episodes and build credibility.
The series also features a value-driven headshot carousel that elevates your LinkedIn presence, offering visual and strategic guidance for creating a more polished, professional personal brand.
For Those Ready to Stand Out
Created for creatives, actors, and brands looking to stand out through elevated visuals and strategic content.